Creating a Facebook page for your business is a must now-a-days. Your customers are on Facebook, and your business needs to be too. It’s a great tool to use in conjunction with your website as it’s easy to update daily to keep your audience engaged with your brand. Just like your website, it’s important that your Facebook page has a cohesive message and look and feel that is aligned with your brand image. Below, you will find three tips to make sure your Facebook cover photo supports your overall brand:
Use Your logo
This might seem like a no brainer, but you’d be surprised how many Facebook cover photos don’t include a business’ logo. Some may argue that the logo is already in your profile picture, however, the profile picture is a great place to use your logo mark, where the cover photo is a great place to include your full logo with the your business name. It doesn’t have to be large, but it is a great place to include your logo in a different format or color to further mark your territory.
Use Photos or Graphics That Support Your Brand
Does your website showcase large colorful photos of your products? How about abstract black and white textural images? Whatever the case, your cover photo should also include these types of images. Creating a cohesive style and message across all platforms is a great way to maintain brand recognition. And hey, re-using images is totally ok!
Think About All Devices Facebook is On
So, you’ve created an amazing cover photo! It’s up on you’ve uploaded it on your desktop and it looks great. But, have you seen it on the Facebook app? What about on a tablet? Facebook uses different image ratios for different devices, and they crop your image accordingly. That means although your image might look perfect on one device, it could be cut off on a different device. It’s important to make sure your cover photo fits correctly on all devices before calling it done!
For a full list of Facebook image size, check out this blog post!